Meet FORALL's Founder, Johnny Heffernan!

I believe everyone has the right to trust what they're putting in their body.

For years, I was unknowingly taking a medication that contributed to the onset of Tourette’s Syndrome. When the diagnosis finally came, so did the reality: there was no known cure. I went from being a naturally social, active person to someone who barely left his apartment. I felt ashamed, isolated, and honestly, helpless.

Then something life-changing happened. Someone I loved refused to let me disappear. She saw me beyond the condition. Her support helped me reframe what felt like a burden into something else entirely: a responsibility. A reason. A why.

I began digging. Researching. Asking better questions. And what I found floored me: a growing number of people with neurological conditions like mine were finding relief by removing additives from their diets. I made some changes. The results were undeniable.

And that’s when I realized the real problem: the additives weren’t just in junk food. They were hiding in the “healthy” stuff too. Like my daily protein powder. A product I trusted. A product I thought was good for me.

That was my wake-up call.

I saw how the nutrition industry prioritized profit and convenience over people’s health, and I knew I wasn’t the only one being misled. I knew we could do better. So I made a decision: to build a company that doesn’t just remove the bad stuff, but never includes it in the first place.

Seven years, a dozen patents, and countless late nights later, we launched the world’s first protein-infused water — something that tastes exactly like water but delivers clean, pure protein. No flavor. No junk. No compromise.

Then we launched a flavorless, one-ingredient protein powder. Because protein should be simple. It should disappear into your life, not take it over.

This work isn’t about hype or trends. It’s about trust, transparency, and the belief that what you put in your body should support you, not confuse you.

That’s my why.
And we’re just getting started.

Stay Healthy!

Johnny Heffernan